Online experience, ad blockers and consumer privacy concerns

Margherita Pagani, expert in digital marketing, gives a few keys on the way companies should capitalize on ad blockers rather than fight against them.

Brand Love

Margherita Pagani sheds light on how marketers can create a stronger engagement with consumers on social networks in her recent research, ‘Antecedents of brand love in online network-based communities: A social identity perspective’.