In management circles and beyond, companies are rushing to integrate, adapt and exploit big data in their organisations.
In 2017 alone, 1.3 trillion photos (1012) are expected to be taken, compared to around 90 billion in 2000 and 350 billion in 2010. Every day, 350 million photos are shared on Facebook and 80 million on Instagram. Every minute, 300 hours of videos are uploaded to YouTube... These figures illustrate the dizzying pace at which images are created in our society.
"Everyone is afraid of being uberised". The words of Maurice Levy in the Financial Times in December 2014 first brought the term uberisation to public attention.