Does the future of research lie in weaving?

Some researchers have recently questioned the realities of doctoral life in management science research. Certain senior colleagues highlight the moroseness and apprehension of today’s doctoral students, while the same doctoral students, on the other hand, affirm their curiosity and collective spirit.

May 25th, 2018|

Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest our information, divide us into homogenous groups and send targeted messages in ways that are far beyond anything imagined even a decade ago.

Apr 4th, 2018|

Marketing in the age of connected photography

In 2017 alone, 1.3 trillion photos (1012) are expected to be taken, compared to around 90 billion in 2000 and 350 billion in 2010. Every day, 350 million photos are shared on Facebook and 80 million on Instagram. Every minute, 300 hours of videos are uploaded to YouTube... These figures illustrate the dizzying pace at which images are created in our society.

Oct 5th, 2017|

How selfies can build – and destabilise – brands

While self-portraiture is nearly as old as art itself, the photographic selfie emerged as a globally recognized phenomenon only recently, as a result of the rising “attention economy” and its growing appetite for likes, followers, retweets and fame.

May 11th, 2017|

Why consumers’ temporal experiences are key

The question of ‘timeflow’, or the pace of the customer experience, has long impacted consumers’ perceptions of products and has been capitalised on by companies and researchers to improve their services. [...]

May 25th, 2016|