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Lifestyle & Consumption Archives - Knowledge@EMLYON

Does the future of research lie in weaving?

Some researchers have recently questioned the realities of doctoral life in management science research. Certain senior colleagues highlight the moroseness and apprehension of today’s doctoral students, while the same doctoral students, on the other hand, affirm their curiosity and collective spirit.

Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest our information, divide us into homogenous groups and send targeted messages in ways that are far beyond anything imagined even a decade ago.

“Let’s get phygital” Or how to introduce an omnichannel approach to the customer shopping experience

Today’s hyperconnected customers no longer distinguish between online and offline experiences. They want to be able to choose, as the mood takes them, from the numerous channels offered by a particular brand.

Why digital transformation is the key to healthier (and more numerous) business relationships

Small and medium-sized B2B companies are the backbone of the European economy – but many are struggling to digitize. Some question the (often considerable) expense, others state that it’s just not necessary for their business or fear the resistances related to new habits and competencies that new technologies require.

Marketing in the age of connected photography

In 2017 alone, 1.3 trillion photos (1012) are expected to be taken, compared to around 90 billion in 2000 and 350 billion in 2010. Every day, 350 million photos are shared on Facebook and 80 million on Instagram. Every minute, 300 hours of videos are uploaded to YouTube... These figures illustrate the dizzying pace at which images are created in our society.

2018-07-16T11:05:06+00:00 Oct 5th, 2017|Lifestyle & Consumption, Lionel Sitz|0 Comments

How selfies can build – and destabilise – brands

While self-portraiture is nearly as old as art itself, the photographic selfie emerged as a globally recognized phenomenon only recently, as a result of the rising “attention economy” and its growing appetite for likes, followers, retweets and fame.

2018-07-16T11:05:16+00:00 May 11th, 2017|Joonas Rokka, Lifestyle & Consumption|0 Comments

How 4 ‘myths’ made champagne a global marketplace icon

What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebration?

2018-07-16T11:05:26+00:00 Dec 9th, 2016|Joonas Rokka, Lifestyle & Consumption|1 Comment

Why consumers’ temporal experiences are key

The question of ‘timeflow’, or the pace of the customer experience, has long impacted consumers’ perceptions of products and has been capitalised on by companies and researchers to improve their services. [...]

2018-07-16T11:05:36+00:00 May 25th, 2016|Joonas Rokka, Lifestyle & Consumption|0 Comments