by laurie | Feb 3, 2017 | Non classé
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by laurie | May 11, 2016 | Non classé
Margherita Pagani, expert in digital marketing, gives a few keys on the way companies should capitalize on ad blockers rather than fight against them. Ad blockers are here to stay, and those who are savvy enough to realise it will see this as more of an...
by laurie | Mar 25, 2016 | Non classé
Why should we continue to impose ultra-orthodox budget policies while the world economy operates in the craziest monetary heterodoxy? Since the financial crisis of 2008-9 following the collapse of Lehman Brothers, Central Banks have been adapting to the...
by valeire | Feb 3, 2016 | Non classé
A friend who works at a big multinational sent me this. I’m rewriting it here, changing only the names. Let’s call the company where he works Babel… “At the start of my leave and with the end of the year approaching, I requested €18k for plane tickets...
by laurie | Jan 28, 2016 | Non classé
Tessa Melkonian discusses why managers need to be aware of the example being set when a business experiences disruptive change, such as a merger. This is detailed in her award-winning research paper, ‘Distributive Justice, Procedural Justice, Exemplarity, and...
by laurie | Jan 8, 2016 | Non classé
Comprendre la manière dont les consommateurs s’identifient en ligne est crucial pour le « Brand Love » (l’attachement à une marque) Dans sa récente étude « Antecedents of brand love in online network-based communities: A social identity perspective »,...
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