Massimo Airoldi

Massimo Airoldi, emlyon business school

I am a sociologist and professor at emlyon business school, Lifestyle Research Center. My main research interests are: social media platforms, algorithms, taste, consumption, digital methods.

More information on Massimo Airoldi:
His CV online
His ResearchGate page
His Academia page

Related articles

Intolerance on social media: #refugeeswelcome and the Paris terrorist attacks

Nov 14th, 2018|Lifestyle & Consumption, Massimo Airoldi|

It is now a fairly uncontested fact that racism and intolerance characterise a significant portion of the content shared on major social media platforms like Facebook, Twitter or YouTube. From the United States to Europe, the spread of hate speech has been witnessed by ordinary users as well as journalists, politicians, celebrities and activists.

Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

Apr 4th, 2018|Joonas Rokka, Lifestyle & Consumption, Massimo Airoldi|

The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest our information, divide us into homogenous groups and send targeted messages in ways that are far beyond anything imagined even a decade ago.