I am Professor of Digital Marketing, Director of the AIM Research Center on Artificial Intelligence in Value Creation and Co-Director of the MSc in Digital Marketing and Data Science. I am also Adjunct Professor at Bocconi University (Italy). I hold a HDR (Habilitation to Direct Researches) and a Ph.D in Management. My current research examines digital marketing, consumer behavior and new technologies, robotics, AI. I also study social media, privacy and competitive dynamics influencing value creation and capture in digital ecosystems. I published several books (published in US, Italy, Korea), two encyclopedias and articles in leading international journals, and won several Awards.
More information on Margherita Pagani:
• Her CV online
• Her ResearchGate Page