Margherita Pagani

Margherita Pagani, emlyon business school

I am Professor of Digital Marketing, Director of the AIM Research Center on Artificial Intelligence in Value Creation and Co-Director of the MSc in Digital Marketing and Data Science. I am also Adjunct Professor at Bocconi University (Italy). I hold a HDR (Habilitation to Direct Researches) and a Ph.D in Management. My current research examines digital marketing, consumer behavior and new technologies, robotics, AI. I also study social media, privacy and competitive dynamics influencing value creation and capture in digital ecosystems. I published several books (published in US, Italy, Korea), two encyclopedias and articles in leading international journals, and won several Awards.

More information on Margherita Pagani:
• Her CV online
• Her ResearchGate Page

Related articles

Why digital transformation is the key to healthier (and more numerous) business relationships

Oct 25th, 2017|Catherine Pardo, Lifestyle & Consumption, Margherita Pagani|

Small and medium-sized B2B companies are the backbone of the European economy – but many are struggling to digitize. Some question the (often considerable) expense, others state that it’s just not necessary for their business or fear the resistances related to new habits and competencies that new technologies require.