Joonas Rokka

Joonas Rokka, emlyon business school

Consumer researcher by training, I am a Finnish associate professor of marketing specialised in studying consumer experiences and culture and how they are mediated, impacted, and shaped through digital media. In my research I put emphasis on and develop creative audiovisual methods including videography in order to address the complexity of experience including temporality, space, movement, embodiment, affect, and materiality. I was the recipient of The Sidney J. Levy Award (2015) for my dissertation research. I have professional experience in marketing and business development in a leading Finnish FMCG company, Valio Ltd. and running my own company specialised in management training and consulting around the issue of customer experience. I also run the Lifestyle Research Center at emlyon business school.

More information on Joonas Rokka:
His CV online
His ResearchGate page
His Academia page

Related articles

Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

Apr 4th, 2018|Joonas Rokka, Lifestyle & Consumption, Massimo Airoldi|

The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest our information, divide us into homogenous groups and send targeted messages in ways that are far beyond anything imagined even a decade ago.