Joonas Rokka

Joonas Rokka, emlyon business school

Consumer researcher by training, I am a Finnish associate professor of marketing specialised in studying consumer experiences and culture and how they are mediated, impacted, and shaped through digital media. In my research I put emphasis on and develop creative audiovisual methods including videography in order to address the complexity of experience including temporality, space, movement, embodiment, affect, and materiality. I was the recipient of The Sidney J. Levy Award (2015) for my dissertation research. I have professional experience in marketing and business development in a leading Finnish FMCG company, Valio Ltd. and running my own company specialised in management training and consulting around the issue of customer experience.

More information on Joonas Rokka:
His CV online
His ResearchGate page
His Academia page

Related articles

How 4 ‘myths’ made champagne a global marketplace icon

Dec 9th, 2016|Joonas Rokka, Lifestyle & Consumption|

What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebration?

Why consumers’ temporal experiences are key

May 25th, 2016|Joonas Rokka, Lifestyle & Consumption|

The question of ‘timeflow’, or the pace of the customer experience, has long impacted consumers’ perceptions of products and has been capitalised on by companies and researchers to improve their services. [...]