Lionel Sitz

Lionel Sitz, emlyon business school

As a professor, I mainly teach branding, consumer behaviour, sociology and the anthropology of consumption. As a researcher, I work on brand communities and the relationships between ethnicity and consumption, consumer resistance and shopping experiences. My research interests concern, among other things, brands and their status in our culture, lifestyles in a connected society, consumers passions and the relationships between ethnicity and consumption. I am particularly interested in consumer social movements, the construction of collective consumer identity, sociology, anthropology, visual and qualitative methods.

More information on Lionel Sitz:
His CV online
His Viadeo page
His ResearchGate page
His Academia page

Related articles