I’m Professor of Digital Marketing and Co-Director of the Master of Science in Digital Marketing and Data Science at Emlyon Business School. I hold a PhD in Management and the HDR. My current research examines consumer experiential engagement in mobile marketing, social media, IoT, privacy and new business models in digital ecosystems.
I published several books (published in US, Korea, Italy) two encyclopedias and articles in leading international journals, such as, among the others, MISQuarterly, Industrial Marketing Management, Journal of Interactive Marketing, Journal of Business Research, Journal of Electronic Commerce, Information & Management, Psychology & Marketing, Technological Forecasting and Social Change, Technology Analysis and Strategic Management, and a variety of other publications.
My paper “Digital Business Strategy and Value Creation: framing the dynamic cycle of the control points” MISQuarterly (2013), 37(2) was selected among the finalist Best European Research Paper in 2014. For my research activity and publications in the mobile marketing field, I won the 2009 Mobile Marketing Association Global Award Academic of the Year. I also got the award for distinctive academic research from Bocconi University for the results achieved during the periods 2004-2006.
More information on Margherita Pagani:
• Her CV online
• Her ResearchGate Page