Contributors

I am an Associate Professor of marketing. I spent 15 years in the Accor Group as a marketing manager before making a career change that took me into teaching and research. The marketing of services naturally became my speciality. My research focuses on the design and implementation of service guarantees, looking at a wide range of challenges in service marketing, such as quality, handling complaints and customer relations. In 2015, I co-wrote Stratégie de marque dans les services de transport. (EMS).

More information on Brigitte Auriacombe:
• Her CV online
Her ResearchGate page

Marie-Josée Bernard, emlyon business school

My main mission is to promote the development of collective and relational intelligence within organisations. This contributes to a company’s good balance and health by respecting and strengthening the physical, moral, psychological and emotional well-being of the individuals who create value for these companies.
The approaches mobilized allow the individuals to grow their potential while respecting their own personal values.
Management and leadership skills are crucial to the creation of new forms of human dynamics.

More information on Marie-Josée Bernard:
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Assistant Professor in strategy, I focus my current research on firm non-market strategies and corporate governance across different institutional settings. Among other issues, I study the interplay between these firm antecedents and institutional changes.

More information on Addis Birhanu:
Her CV online

Tawhid Chtioui, emlyon business school

Professor and Dean emlyon business school Africa, my research essentially focuses on performance management issues including management control and organizational changes, soft controls effectiveness, governance and organizational performance. My actual work mainly focuses on African issues and contexts. I held scientific and management functions in various business schools in France and taught in various schools and Universities in France and international. I am also a serial entrepreneur and carried on consulting and professional training activities.

More information on Tawhid Chtioui:
• His CV online
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As Professor of sociology, I study new forms of resistance at work as well as the dynamics and processes of power and domination in organisations. To my mind, social science research requires genuine and enthusiastic commitment to understanding the lives of working people. How do new organisations influence those lives? What mechanisms can people use to cope with the constraints and contradictions imposed on them by new labour laws? Is it possible to observe the creation of forms based on productive collective solidarity in today’s organisations? What vision of work do they serve? Does industrial action still have a future in economically liberal organisations? These are just some of the questions I attempt to explore in my work.

More information on David Courpasson:
His CV online
• His ResearchGate page

I am Assistant Professor in Corporate Finance. Prior to joining emlyon business school, I was a Researcher at Tilburg University. I was also a visiting scholar at Oxford University and worked for an international consulting firm. I have published in the Journal of Corporate Finance, Corporate Governance: An International Review, the Journal of International Financial Markets, Institutions & Money, and others. My research interests are corporate finance, corporate governance, and executive compensation.

More information on Philipp Geiler:
• His CV online
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Pierre-Yves Gomez, emlyon business school

I am a teacher and a researcher. I work on questions of economic beliefs, the theory of conventions and René Girard’s model. I analyse the place and responsibility of enterprise in society. I dissect anthropological hypotheses underlying management principles. Since 2010, I have been studying living labour as an anchor in the ‘real life’ of ‘real people’ in companies and more widely across cities. A subject that, in the end, unifies what I have been trying to decipher all these years: the material experience of work that is unique to each individual and at the same time shared by all; it is established by society; it is a shared fate engineered by companies, it is often unconscious but always efficient. My latest work ‘Le travail invisible, enquête sur une disparition’ (François Bourin 2013).
I am also the founder and director of the IFGE, a major European research center on corporate governance.

More information on Pierre-Yves Gomez:
His CV online
• His blog
• His ResearchGate page

Alexander Groh, emlyon business school

As a Professor of finance, my primary research areas are Venture Capital, Private Equity and Entrepreneurial Finance. I am thus coauthor of the Global Venture Capital and Private Equity Country Attractiveness Index, which ranks countries according to their investment attractiveness.
I also run the Research Centre for Entrepreneurial Finance (ReCEntFin), whose major contribution is the creation and dissemination of research on entrepreneurial finance, to enhance transparency and mutual comprehension between entrepreneurs and financiers. This research centre is part of the Entrepreneurship & Growth cluster.

More information on Alexander Groh:
His CV online
• His ResearchGate page

I am a professor of organisational behaviour – a branch of social psychology. What interests me most is the human brain, and particularly the ‘intelligent’ use of our emotions and our intuition in everyday life. My primary motivation, as a researcher, is to try to unlock the da Vinci code of our sixth sense. To that end, I work with atypical groups such as artists (writers, film directors, actors), ex-members of the special armed services or high-ranking soldiers, neuroscientists, neuropsychiatrists, speech pathologists, top-level directors from France’s top companies and SMEs, and TV and radio journalists. My aim is to make these scientific discoveries accessible to as many people as possible.

More information on Christophe Haag:
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I am an Assistant Professor in the strategic management of human resources. My research work focuses on change in employment and work: changes in management in terms of composite teams, professional and ‘flexible’ careers, the role of business in the securisation of professional careers, and diversity and inequalities in business. I work within the OCE research centre (Organisation, careers and new elites) and I am interested in the collaboration between the workforce and external workers (interim workers, interns and service providers) in the workplace. My projects focus on career possibilities for young secondary school graduates through triangular employment relations (interim and service provision) and employment relationships in the business world.

More information on Marie-Rachel Jacob:
• 
Her CV online
• Her Academia page
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Philippe Jacquart, emlyon business school

I am a professor of organizational behavior. My main interests are in leadership—broadly defined—and in research methods. That is, I am interested in understanding why certain individuals are better leaders than others, how we can train individuals to be better leaders, and in understanding how we evaluate and select leaders in everyday contexts. In terms of research methods, my primary interest is in understanding how we can know whether something is true, beyond what we might think based on our intuition, on fads, or on face value, particularly in contexts where many factors may be at play.

More information on Philippe Jacquart:
• His CV online
• His blog
• His ResearchGate Page

As a professor, I teach macroeconomic issues, business ethics, European economic integration and economic environment of the firm. My research mainly focuses on the “Social Doctrine of the Catholic Church”.
Since 2013, I am a Visiting Fellow at the Von Hügel Institute (St Edmund’s College – University of Cambridge). I am also a shire advisor at the council CESER Auvergne-Rhône-Alpes (Conseil Economique, Social et Environnement Régional).Since 2004, I am a scientific advisor to the Board of Directors of the IRES (Institut de Recherches Economiques et Sociales).
My lastest book « Le cinéma et la médiation culturelle » was published in 2015 by the CESER (Conseil Economique, Social et Environnemental Régional Rhône-Alpes).

More information on Bernard Laurent:
• His CV online

Professor of Finance and Insurance, I run the Centre for Financial Risk Analysis (CEFRA). I have developed expertise in the evaluation of by-products, the capitalist structure of companies, portfolio and risk management and the evaluation of life insurance contracts and bank deposit guarantees. CERFA strives to encourage an exchange between the various sectors of corporate risk. It aims to bridge the gap between the different sectors of the risk industry and in doing so to facilitate a convergence and new sub-sectors of research in the financial, risk management and insurance sectors.

More information on Olivier Le Courtois:
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His CV online
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• His ResearchGate Page

As an Assistant Professor specialising in web marketing, I am particularly interested in data analysis. My work has helped me develop a certain expertise in various aspects of the new approaches to exploring data, as well as digital innovation. Among the subjects I research are data visualisation, social media analysis, the treatment of natural language, the analysis of networks, data mashups, scientometrics and web semantics. I created the Codapps MOOC to help entrepreneurs code their own applications and exploit the resources available to them in the digital environment.

More information on Clément Levallois:
• His CV online
• His ResearchGate Page
• His Blog

Tessa Melkonian, emlyon business school

As Professor of management and organisational behaviour, my research essentially focuses on the influence of perceptions of fairness and exemplary behaviour on the cooperation of employees during periods of drastic change, as well as collective behaviour in extreme situations. My work on the reaction of employees during mergers and acquisitions earned me the 2013 Syntec academic prize in management research. I often work with companies on the question of management relationships and the human aspect of change management.

More information on Tessa Melkonian:
• Her CV online
• Her Viadeo page
• Her ResearchGate Page

As a Professor of marketing and innovation management, my research topics include entrepreneurship as well as marketing and managing innovation. I am also a business adviser, helping companies carry out marketing studies on technical innovations. I also act as a consultant for innovative business start-ups. My latest book, Segmenter les marchés du futur : la méthode de segmentuition, was published in 2015. (Pearson).

More information on Paul Millier:
• His CV online
• His blog (French)
• His Viadeo page

Thierry Nadisic, emlyon business school

I have a PhD in organisational behaviour and I am also an associate professor of economics and management. An experienced manager, I am a certified coach and trainer in leadership and team management, driving change and inspiring employee engagement. My research focuses mainly on feelings of fairness, emotions and well-being in the work place. In 2010 I co-wrote “Social Justice and the Experience of Emotion”.
I presented psychological experiments for the television programme “Leurs secrets du Bonheur” (Their secrets of happiness) on France 2 and since 2015 I have been scientific advisor to “Positive Psychology” magazine. I regularly write articles about modern management.

More information on Thierry Nadisic:
His Blog
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Margherita Pagani, emlyon business school

As an Associate Professor in digital marketing and telecommunications, my research work currently focuses on digital marketing, consumer behaviour and new technologies. I am also interested in social media, mobile marketing and the dynamics models within systems that enable us to evaluate the leverage effect of various components of the telecommunications value networks. The impact of consumers’ personal lives on their behaviour within the social media is also something I find very interesting.

More information on Margherita Pagani:
• Her CV online
• Her ResearchGate Page

Associate Professor, my research involves crossing management problems with organisational issues, such as business ethics, via a philosophical and sociological approach. My work has been published in the Journal of Business Ethics, Organization and the European Management Journal, for which I am a proof reader. I am also a member of the OCE Research Centre.

More information on Mar Perezts:
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Joonas Rokka, emlyon business school

Consumer researcher by training, I am a Finnish associate professor of marketing specialised in studying consumer experiences and culture and how they are mediated, impacted, and shaped through digital media. In my research I put emphasis on and develop creative audiovisual methods including videography in order to address the complexity of experience including temporality, space, movement, embodiment, affect, and materiality. I was the recipient of The Sidney J. Levy Award (2015) for my dissertation research. I have professional experience in marketing and business development in a leading Finnish FMCG company, Valio Ltd. and running my own company specialised in management training and consulting around the issue of customer experience.

More information on Joonas Rokka:
His CV online
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Philippe Silberzahn, emlyon

I am a professor of entrepreneurship, strategy and innovation at emlyon business school and an associate researcher at the Ecole Polytechnic, where I received my PhD. My work focuses on the way in which organisations manage complex and radically uncertain situations both from an entrepreneurial and a managerial angle. I regularly speak on these issues for companies at conferences, seminars or as a consultant. My work is backed up by over twenty years of experience in the industry as an entrepreneur and company director.
I created the first ever MOOC (and introduction to entrepreneurship) in France. Focused on effectuation, it opened in 2013 and brought together over 9000 participants. I am also the creator of MOOC IDEA, an introduction to design thinking. Passionate about entrepreneurship, I am a member of the editorial committee of the journal “Revue Entreprendre et Innover“.

More information on Philippe Silberzahn:
His CV online
His blog
• His Academia Page

As a professor, I mainly teach branding, consumer behaviour, sociology and the anthropology of consumption. As a researcher, I work on brand communities and the relationships between ethnicity and consumption, consumer resistance and shopping experiences. The goal of the Transforming Markets, Changing Lifestyles Research Centre, which I run, is to focus on four subjects: Use and experience, business infrastructures, technology and innovation, institutions and categories. The work carried out at the research centre is in line with the objectives of the Lifestyle Cluster.

More information on Lionel Sitz:
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I am Assistant Professor of Entrepreneurship and Visiting Professor at Imperial College Business School in London, where I received my PhD. My classes focus on the growth and social media of new companies. My research focuses on the theory of social media, the creation of new companies and family-run companies. I used to work as an entrepreneur in the United Kingdom where I ran two companies in the creative industry.

More information on Célina Smith:
• 
Her CV online

I am a professor and researcher in industrial economics at emlyon business school, as well as a member of the GATE research unit (CNRS, unit #5824). My work mainly focuses on companies’ investment decisions on innovation, and the way they choose to organize their R&D (sub-contracting, cooperation, competition, etc.) in relation to the regulatory environment.

More information on Bruno Versaevel:
His CV online
His ResearchGate page