Lifestyle & Consumption

  • picture by Simone Acquaroli on Unsplash

Why teach ethnography to managers (in the big data era)?

Oct 17th, 2018|0 Comments

In management circles and beyond, companies are rushing to integrate, adapt and exploit big data in their organisations.

Does the future of research lie in weaving?

May 25th, 2018|0 Comments

Some researchers have recently questioned the realities of doctoral life in management science research. Certain senior colleagues highlight the moroseness and apprehension of today’s doctoral students, while the same doctoral students, on the other hand, affirm their curiosity and collective spirit.

  • Tim Bennett on Unsplash

Cambridge Analytica’s ‘secret’ psychographic tool is a ghost from the past

Apr 4th, 2018|0 Comments

The ongoing Facebook and Cambridge Analytica scandal has revealed just how vulnerable our social-media data are to exploitation. Marketers, political groups and shadowy third parties can now harvest our information, divide us into homogenous groups and send targeted messages in ways that are far beyond anything imagined even a decade ago.

  • Smartcart

Digital marketing case study

Feb 21st, 2018|0 Comments

The Finnish start-up aiming to crack the "intelligent supermarket"