Lifestyle & Consumption

The Lifestyle & Consumption cluster’s mission is to make an academic contribution, to produce actionable knowledge and to inform EMLYON stakeholders about issues related to lifestyles and consumption patterns. Its goal is also toreveal the deep transformations that occur but generally go unnoticed, and to help organizations, public agencies and associations to look beyond the apparent reality of day-to-day life.

Discover it here.

  • Joonas Rokka, Champagne

How 4 ‘myths’ made champagne a global marketplace icon

Dec 9th, 2016|1 Comment

What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebration?

  • Timeflow, Joonas Rokka

Why consumers’ temporal experiences are key

May 25th, 2016|0 Comments

The question of ‘timeflow’, or the pace of the customer experience, has long impacted consumers’ perceptions of products and has been capitalised on by companies and researchers to improve their services. [...]

  • Pagani Ad blockers Privacy concerns

Online experience, ad blockers and consumer privacy concerns

May 11th, 2016|0 Comments

Margherita Pagani, expert in digital marketing, gives a few keys on the way companies should capitalize on ad blockers rather than fight against them.

Is uberisation really a technological disruption?

Mar 2nd, 2016|0 Comments

"Everyone is afraid of being uberised". The words of Maurice Levy in the Financial Times in December 2014 first brought the term uberisation to public attention.