Lifestyle & Consumption
The Lifestyle & Consumption cluster’s mission is to make an academic contribution, to produce actionable knowledge and to inform EMLYON stakeholders about issues related to lifestyles and consumption patterns. Its goal is also toreveal the deep transformations that occur but generally go unnoticed, and to help organizations, public agencies and associations to look beyond the apparent reality of day-to-day life.
Discover it here.
What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebration?
Margherita Pagani, expert in digital marketing, gives a few keys on the way companies should capitalize on ad blockers rather than fight against them.